Microsoft goes after Mac on price in new ad

Microsoft goes after Mac on price in new ad
You will feel a tickling sensation in several parts of your anatomy when you hear that Lauren succeeds in her quest for budget-conscious joy. She wanders into a place that looks remarkably like Best Buy, where the choirs are singing and the choices are plentiful. She settles on a Hewlett-Packard PC that fulfills all her wishes. It even offers to drive her home. Well, not quite. The HP is such a bargain that she pays cash. Is it because she happens to have about $700 in her purse, as all average female consumers do? No, because a helpful producer hands her the money.This is perhaps Microsoft's most aggressive declaration of an advertising war against the Mac in a long, long time. What fun that the company and its ad agency, Crispin, Porter and Bogusky, have chosen an overt price war. It will be interesting to see just how many cash-unconscious Americans will be persuaded to accept their own lack of sidewalk credibility and venture toward the PC.And it will be interesting whether someone might be a little upset over the clear implication that Macs cost twice as much as PCs. After all, last week, Microsoft CEO Steve Ballmer suggested that the Apple logo costs only $500.And now, back to the other March Madness.